improving your site's search engine ranking?
We will undertake all necessary technical matters to maximise your sites rating but there are also non-technical aspects which you the owner can control. All search engines use differing methods to decide upon a site's ranking which potential necessitates potentially conflicting strategies. However, the pre-eminent search engine is Google you should strive for the best possible ranking with it.
Sites' positions in Google search results are determined, based on a number of factors designed to provide end-users with helpful, accurate search results. The following is some of Google’s current non-technical advice on improving your site’s ranking.
Google runs on a unique combination of advanced hardware and software. The speed you experience can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost PC's they have networked together to create a superfast search engine.
The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank™ continues to play a central role in many of our web search tools.
PageRank™ relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.
Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank™ with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Google's complex automated methods make human tampering with our search results extremely difficult. And though we may run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a particular or higher placement). A Google search provides an easy and effective way to find high-quality websites that contain information relevant to your search.
design and content guidelines
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it.
- Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
- Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
- Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant words.
- If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
If a site doesn't meet our quality guidelines, it may be blocked from the index. If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and request re-inclusion.